THE BRIEF
To work with a company or organisation of your choice, by creating a multi-channel campaign that will be to solve an objective of your choice.
MY APPROACH
My approach was to address the single use plastic crisis. Nightclubs and festivals as a whole use single use plastic cups when handing out drinks to concert and rave goers. Whilst this may be to minimise costs on their end, the environmental impact this causes is detrimental to the environment. Introducing the use of reusable cups and straws can provide a solution to a widespread issue.
My campaign is a Music event that uses only reusable cups and straws, as well as bringing awareness to the damages plastics can cause through the use of posters and visual language. I decided to go with
a limited colour palette, and bold, in your face wording and tone of voice. FUTUREPROOF, originally campaigned as a fun and approachable media campaign (titled 'Don't be a Plas-D*ck'/B.Y.O.R.B), was created in the final stages, as I felt that to-the-point and high contrasting colour use would not only catch the consumers eye, but leave no room for the message to be missed.
a limited colour palette, and bold, in your face wording and tone of voice. FUTUREPROOF, originally campaigned as a fun and approachable media campaign (titled 'Don't be a Plas-D*ck'/B.Y.O.R.B), was created in the final stages, as I felt that to-the-point and high contrasting colour use would not only catch the consumers eye, but leave no room for the message to be missed.
SUPPORTING ASSETS
As my campaign is a music festival, there were a few touch points to consider. Firstly, getting the word out is always important when marketing any product or event these days. I also had to consider lanyards, wristbands, and of course, merchandise. My idea to create stickers as an asset was that the consumers would be able to customise and personalise their reusable water bottles.
MOBILE SITE & LANDING PAGE
INITIAL CAMPAIGN
FUTUREPROOF started out as a fun, tongue in cheek media campaign, aimed to get the public talking about the plastic crisis through mild controversy. For the initial campaign, I created my own TypeFace - 'PHAT BUOY' - and worked with inviting, bright colours. The reasoning for these directions was that it was going to be on posters and billboards that would be seen by commuters, so it would have to be easily seen from afar, and recognisable at a glance.
