An epidemic is affecting students across the country: Zombie brain. All night study sessions cause lethargy and trouble focusing, this is where ZOMBIE comes in. an energising chocolate bar, designed to beat zombie brain.
THE BRIEF
How might we create an appealing product for students on a budget, so that they want to purchase a product that will help improve their focus while studying?
MY APPROACH
Creating an eye-catching snack bar that stands out from its competitors, inspired by old zombie movies and posters. The style of branding should be humorous and unique, with a fun play and emphasis on the bar being 'brain food'.
THE STORY
To help me execute this project, I decided that giving a backstory as to why this product would be created would help me in the design process:
" Jack ‘Smash’ mackintosh of mack snack and co. used to be a student on a budget. The night before his final papers needed to be handed in, he was up all night making sure it was perfect for submission. Jack had lost all focus by the morning, and instead of submitting his final paper, he ended up submitting a very personal diary entry instead! Jack realised that this could be an all too common issue with students, so has created a snack bar with natural ingredients that is essentially ‘brain food’, rich with antioxidants and full of natural products that enhance focus. "
SKETCHES & ITERATIONS
Below are a few sketches and layout designs I created, to aid me in the final design implementation.
FINAL PIECES
